In the packaging sector (whether for food or non-food products), selecting the right packaging is a critical step. However, many companies make costly mistakes that can impact their brand image, customer satisfaction, and the overall effectiveness of their packaging.

In this article, Semoulin Packaging shares its extensive experience to help you avoid the 9 common mistakes when choosing your paper packaging.

1. Choosing Non-Eco-Friendly Packaging

It’s no longer a surprise that ecological commitment has become a top priority for consumers. Yet, some companies still choose to ignore it.

Opting for non-recyclable or non-biodegradable packaging can severely damage your brand’s image and push customers to turn to competitors. To avoid this, always prioritize certified, sustainable materials. Learn more by reading our article on the use of FSC or PEFC-certified paper for packaging.

2. Overlooking Material Durability

While packaging serves as a powerful marketing tool, its primary role is to protect your product.

Using low-quality paper increases the risk of tearing, punctures, or breakage, which could compromise the product’s integrity. How do you choose the right paper? Trust an industry expert! At Semoulin Packaging, we strive for excellence and regularly test the durability of our materials.

3. Failing to Match the Packaging to the Product

Every product is unique! Thus, its packaging must adapt to its specific needs—not the other way around.

For instance, some food items need to be visible to consumers, which requires transparent windows in the packaging. Other products, such as cat litter or charcoal, are messy or heavy and demand specially designed packaging. Tailoring the packaging to the product ensures optimal preservation and functionality.

4. Underestimating the Importance of Design

Attractive packaging is essential to stand out from the competition. It communicates your brand identity and values through its appearance alone.

Unfortunately, many businesses overlook the impact of good design. Investing in a professional, well-thought-out design with a strong visual identity can significantly boost product appeal and enhance brand recognition.

5. Neglecting Cost Optimization

You’re halfway through avoiding the 9 common mistakes in packaging! However, it’s tempting to cut costs by opting for cheaper, lower-quality materials.

But sacrificing quality is rarely profitable. To manage and reduce costs effectively, think long-term. Working with a supplier offering inferior-quality materials may seem cheaper initially, but it often leads to additional expenses down the road. Repackaging defective products, losing customer trust, or redoing marketing campaigns are just a few of the hidden costs.

For more insights, check out our comprehensive article: How to Reduce Your Packaging Costs?

6. Opting for One-Size-Fits-All Packaging

The size and shape of the packaging should be tailored to the product to avoid wasting materials and space.

Oversized or poorly fitted packaging increases production, storage, and logistical costs while also reducing efficiency.

7. Ignoring Labeling Requirements

Product information, such as ingredients, expiration dates, and certifications, is essential. Packaging that fails to meet legal requirements can result in fines.

Ensure that these details are clearly visible, even when the packaging is assembled.

8. Using Non-Compliant Inks

Certain inks can be harmful to food or the environment. At Semoulin Packaging, we use water-based inks to avoid solvents and abrasive chemicals, ensuring safety and eco-friendliness.

9. Overlooking User Experience

Good packaging should be easy to open, reseal, transport, and handle.

When chosen wisely, packaging can significantly enhance customer satisfaction by optimizing the overall experience.

Learn more in our dedicated article on enhancing user experience through packaging.

Trust Semoulin Packaging for Your Packaging Needs

At Semoulin Packaging, we understand that choosing the right paper packaging is critical to your business’s success.

With our expertise and a selection of high-quality materials, we help you avoid the 9 common mistakes, offering tailored and compliant solutions.

By partnering with us, you make the right choices from the start—saving time, money, and improving customer satisfaction.

Contact us today and work with a trusted partner committed to performance and sustainability.